VIVO EASY
A commercial with a touch of trippy animation for the largest telecommunications company in Brazil, Vivo.
This was a fast-paced month-long project where I had a bunch of freedom animation-wise, as I would receive the style frame for each animation, some directions and could really invent based on it. I was able to explore a more quirky and exaggerated animation style, it was super fun to do!
Fun fact: for the hands, I would observe (or even record) my own hands doing the motions to have a better understanding of the movement. The tentacles piece was the toughest, since there's a lot of movement within it. I've learned a lot working on it, and the results really paid off!
Role: Cel animator (roughs, inbetweens, clean-up and color)
(2020)
Animation process:
Full credits
Direction: @_del
Production: Delicatessen Filmes
Animation Direction: Thiago Maia
Design, Animation and Comp: Cookie Studio
Hand-drawn animation: Marcela Siqueira comissioned by Bruno Ferrari
Music and Sound FX: Antfood
Production: Delicatessen Filmes
Animation Direction: Thiago Maia
Design, Animation and Comp: Cookie Studio
Hand-drawn animation: Marcela Siqueira comissioned by Bruno Ferrari
Music and Sound FX: Antfood
Thank you for watching!
